As evidenced by scientific studies, the future climate threatens the quality of life of future generations. Now is the time to reshape the narrative on climate change by communicating it on a positive development platform based on human and civil rights premises. By making people aware, we can turn them into political actors.
In order to disseminate knowledge, encourage discussion on climate change and support the development of new initiatives, the Unbranded Communication program has been developed, which brings messages from different perspectives (entrepreneurs, religious, politicians, academics and activists) on the political, social and Economic impacts of Brazil in the face of climate change.
Such an approach provides for the empowerment of key local actors by giving them voice so that they can speak for themselves directly with the main audience. In addition, this approach seeks to create records and materials that reach the public through the main local, regional and international media vehicles.